A 63% click rate into nothing
The best performing link in the entire stack had a sixty three percent click rate. There was no funnel behind it. The single hardest thing a stranger will ever do is care enough to click, and sixty three percent of them did, and then they landed on nothing.
Sixty three percent of people did the hardest thing, which is care enough to click, and then landed on nothing.
Meanwhile the conversation inside the business was about traffic. More content, more ads, more reach. The demand was already arriving and falling through a hole in the floor. That is the one I think about whenever somebody tells me they need more traffic.
Appointments down and nobody can say why? That is the thing I do.